Quality of Earnings (QoE): what it is and what it tests
Short answer
A Quality of Earnings (QoE) report is financial due diligence that tests whether a business's reported earnings are real, recurring and likely to continue. It reconciles the financial statements to tax returns and bank activity, normalizes earnings by removing one-off and owner-specific items, and looks at revenue quality such as customer concentration. Under SOP 50 10 8.1, SBA lenders must obtain one for Initial Acquisitions and Business Expansions with a Business Purchase Price of $3 million or more.
"Quality of earnings" started as an analyst's phrase for how much of a company's profit is backed by cash and likely to repeat. In deals it became a report: the document a buyer or lender commissions to find out whether the EBITDA in the pitch is the EBITDA they'll actually get. Since October 1, 2026, it's also an SBA requirement on larger acquisition loans.
What a QoE answers
- Are the numbers real? Do the financial statements agree with the tax returns, IRS transcripts and bank statements?
- Are they recurring? What's one-off (a lawsuit, a big order that won't repeat, PPP income) and what's normal?
- Are they arm's length? Owner pay above or below market, family on payroll, rent paid to the owner's LLC.
- Will they last? Customer concentration, contracts that end, pricing, deferred maintenance.
- What's the right working capital? How much the business needs to run, which feeds the purchase agreement.
How it's built
Reconciliation
The QoE ties internal financials, accountant-prepared statements, tax returns and IRS transcript data together. Small business books are often cash basis or prepared mainly for taxes; differences are normal, but each has to be explained.
Proof of cash
The analyst rebuilds receipts and disbursements from bank statements and reconciles them to reported revenue and expenses, period by period. It's how a QoE finds revenue that isn't deposited, personal expenses run through the business, or deposits that aren't revenue. SBA requires it for the trailing 12 months and the last two fiscal years. See how a proof of cash works.
Normalization adjustments
Each adjustment moves reported EBITDA toward what a buyer will earn: non-recurring items, owner compensation to market, related-party rent to market, run-rate effects of price changes, cash-to-accrual timing, deferred maintenance. Good QoEs show each with evidence and say which were rejected. See QoE adjustments.
Revenue quality and risks
Customer concentration, contract terms and renewals, churn, pricing, seasonality, margins by product, supplier dependence. For SBA, the QoE must assess "the likelihood that existing revenue and margins will be maintained post-sale."
QoE vs audit vs valuation
| Audit | Quality of Earnings | Business valuation | |
|---|---|---|---|
| Question | Are the statements fairly presented under GAAP? | What are sustainable earnings and cash? | What is the business worth? |
| Who uses it | Lenders, investors, regulators generally | Buyer or lender on a specific deal | Buyer, lender, courts, tax |
| Output | Opinion on statements | Adjusted EBITDA, findings | Conclusion of value |
| Looks forward? | Limited | Yes, sustainability of earnings | Yes, through the approach used |
| SBA role | Highest level of financial reporting if available | Required at $3M+ for most deals; drives DSC | Required on every change of ownership |
A worked example
Illustration, not a real deal
Say a regional landscaping company is listed with $1,050,000 of "adjusted EBITDA" on a $4.2 million price. The QoE finds:
| Item | Effect |
|---|---|
| Reported EBITDA, tax-return basis | $880,000 |
| Owner salary $260,000 vs market GM $140,000 | +$120,000 |
| Broker add-back for "owner travel": only $15,000 supported of $60,000 | +$15,000 |
| One-time storm cleanup contract (won't recur) | −$95,000 |
| Owner's LLC rent below market ($48,000 vs $84,000) | −$36,000 |
| Deferred truck replacement (annualized) | −$40,000 |
| QoE adjusted EBITDA | $844,000 |
The listing's $1,050,000 becomes $844,000, about 20% lower. On an SBA deal, the lender must use $844,000 for DSC, and if coverage doesn't support the structure the loan shrinks. That's the point of the report: it's cheaper to learn this before closing.
When SBA requires a QoE
- Initial Acquisitions and Business Expansions with a Business Purchase Price of $3 million or more, before equity or seller financing, excluding owner-occupied real estate.
- Not required for Owner Buyouts, ESOP and Cooperative deals, or owner-occupied special purpose property acquisitions.
- Independent, experienced financial professional; for the lender's benefit; not prepared by or for the seller.
- A buyer's own QoE may be reviewed by the lender's approved vendor instead; the lender can't rely on it without that review.
- Must include the cash proof, document all adjustments and assess revenue sustainability.
- Lender uses QoE earnings in DSC and keeps the report in the file.
Full detail: the SBA QoE requirement.
What a QoE isn't
- Not an audit opinion.
- Not a fraud investigation, though a proof of cash often surfaces problems.
- Not a valuation or a price recommendation.
- Not a guarantee of future results.
Rules reflect SOP 50 10 8.1 with technical updates, checked October 25, 2026.
The QoE report itself
A quality of earnings report usually contains an executive summary, scope and data sources, an adjusted EBITDA bridge with each adjustment explained, a reconciliation of financial statements to tax returns, a proof of cash, revenue and customer analysis, margin and expense analysis, net working capital, debt and debt-like items, and key findings. For SBA loans, it must also meet SOP 50 10 8.1's specific content rules and be prepared for the lender.
Here's a section-by-section map of a QoE report built for a lender, with the parts SBA explicitly requires marked.
The sections
Executive summary
Headline adjusted EBITDA for each period, the biggest adjustments, and the findings that matter for the decision. A lender should be able to read this page and know whether the deal still works.
Scope and sources
Periods covered (for SBA: TTM and the last two fiscal years for the cash proof), documents received and not received, limitations, and who the report is for.
Adjusted EBITDA bridge
Reported EBITDA to adjusted EBITDA, line by line: owner compensation to market, non-recurring items, related-party rent, accounting method changes, run-rate items, deferred maintenance. Each with evidence and a note on adjustments proposed by the seller or broker that were rejected. See adjustments and a worked calculation.
Reconciliation
Internal financials to accountant-prepared statements to tax returns to IRS transcripts, with differences explained.
Proof of cash
Receipts and disbursements rebuilt from bank statements and reconciled to revenue and expenses for each period. See proof of cash.
Revenue quality
Top customers and their share, contract terms and renewal dates, churn, pricing changes, seasonality, and the likelihood revenue and margins hold after the sale. See customer concentration.
Margins and expenses
Gross margin trends by product or service, fixed vs variable costs, expenses that look underspent (maintenance, marketing, wages below market).
Net working capital
Normal working capital level and seasonality, which informs any working capital target or true-up in the purchase agreement.
Debt and debt-like items
Customer deposits, deferred revenue, accrued bonuses, unpaid taxes, deferred capex: obligations a buyer effectively takes on.
Checklist for a lender receiving an SBA QoE
- Addressed to and prepared for the lender; preparer independent and experienced.
- Cash proof covers TTM and two fiscal years (or full history if younger).
- Reconciles to IRS transcript data.
- Every adjustment documented, including cash vs accrual differences.
- Revenue sustainability addressed.
- A clear adjusted earnings figure to use in DSC.
See an annotated illustrative example.
QoE vs audit vs review vs valuation
A quality of earnings report is not an audit. An audit gives an opinion that financial statements are fairly presented under an accounting framework. A review gives limited assurance. A QoE is transaction due diligence: it tests whether earnings are real, recurring and sustainable, and produces normalized earnings for pricing and lending. A valuation gives an opinion of what the business is worth. SBA requires both a valuation and, at $3 million or more, a QoE.
| Audit | Review | QoE | Valuation | |
|---|---|---|---|---|
| Question answered | Are statements fairly presented? | Anything obviously wrong? | Are earnings real and recurring? | What is it worth? |
| Output | Audit opinion | Limited assurance | Normalized earnings, findings | Conclusion of value |
| Looks forward? | No | No | Sustainability, yes | Yes |
| SBA acquisition role | Helpful input | Helpful input | Required at $3M+ (Initial Acquisition, Expansion) | Required |
See the QoE pillar guide and proof of cash.
The quality of earnings ratio (not the same thing)
The quality of earnings ratio is operating cash flow divided by net income. A ratio above 1 means the business converts reported profit into at least as much cash; well below 1 suggests profits are tied up in receivables or inventory or flattered by accounting choices. It's a quick screening ratio from financial statements. A quality of earnings report is something else: a full due diligence engagement that normalizes earnings for a transaction.
Formula
Quality of earnings ratio = Net cash from operating activities / Net income
Illustration, not a real company.
| Company A | Company B | |
|---|---|---|
| Net income | $500,000 | $500,000 |
| Operating cash flow | $600,000 | $250,000 |
| Ratio | 1.2 | 0.5 |
| Likely story | Depreciation added back; steady receivables | Receivables or inventory building; check why |
Ratio vs report
| QoE ratio | QoE report | |
|---|---|---|
| Effort | Minutes | Weeks of diligence |
| Data | Published statements | Ledger, bank statements, tax returns, transcripts |
| Output | One number | Normalized earnings, cash proof, findings |
| SBA $3M+ requirement | No | Yes |
How OKtoLend approaches a lender-side QoE
We build QoE reports for the lender as client, to the SOP's scope: reconciliation of accountant-prepared statements, tax returns, internal statements and IRS transcript data; a cash proof for the trailing twelve months and the last two fiscal years; every adjustment documented with its evidence; and a written view of revenue quality covering concentration, contract continuity and sustainability after the sale. Software handles the reconciliation work; a credentialed analyst reviews and signs. Tell us about the deal and we'll reply with pricing and timing within one business day.
Common questions
Is a QoE the same as an audit?
No. An audit gives an opinion on whether financial statements follow accounting standards. A QoE is a transaction-focused analysis of sustainable earnings and cash, built for a buyer or lender making a decision.
Who prepares a QoE?
Usually accounting or financial due diligence professionals. For SBA loans, it must be an independent, experienced financial professional, prepared for the lender's benefit, not by or for the seller.
What's the output of a QoE?
A normalized, adjusted EBITDA (or earnings) figure with every adjustment documented, plus analysis of revenue quality, working capital and risks. For SBA deals, the lender must use that earnings figure in its DSC calculation.
Does a QoE value the business?
No. It tests the earnings a valuation or loan is based on. SBA requires both on $3 million-plus deals: the QoE in addition to the business valuation.
How long is a QoE report?
It varies with the business; small-business QoEs tend to be shorter than private equity ones. What matters is that every adjustment and finding is supported.
Related guides
Sources
This guide explains rules and practice in plain English. It isn't legal, tax or credit advice, and SBA and IRS rules change. Check the current SOP, regulations and your lender's requirements before you rely on anything here. Examples with made-up businesses are illustrations, not real deals.